Friday, December 3, 2010

Kelly Slater Wave Company is officially launched

Let’s see, we already have artificial snow, artificial reefs, artificial sweeteners, artificial Christmas trees, artificial grass and even artificial gravity, so why not artificial waves?

Imagine the possibilities: The perfect wave on request. No waiting for waves. Made-for-TV surfing events. Surfing in the Olympics.

Those last two are probably the biggest reasons for surfing legend Kelly Slater to get behind the concept, one that has been through five years of research and development.

Most of those in the surfing community have been hearing about plans for such a wave-making venue for at least a year, but now apparently things are far enough along that Slater decided to make it official by issuing a press release Thursday about his company.

[See press release here, via]

The 10-time surfing champion Kelly announced the launching of the Kelly Slater Wave Company, a “company devoted to making a world-class surfing experience accessible to the sport’s enthusiasts across the globe.”

He talks about it in the above video, the third of three parts he recently released on YouTube.

[See all of Slater's YouTube videos talking about the wave company here]

The company’s pioneering wave-generation and control technologies feature the world’s first natural, deep-water, world-class wave. The wave is generated outside a large circular pool and breaks on an inner island where it breaks endlessly.

The vision includes surrounding commerce in the form of beaches, restaurants, bars, pools and retail. Sounds great and very ambitious, but in this economy? Hmmm.

This is not Slater surfing an artificial wave.
Says Slater in the release: “From the start, we’ve been committed to creating an authentic surfing experience. It’s been a long and challenging development period, led by a formal scientific investigation, but we now understand how to generate and control the elements that produce ocean-type waves. Our technology can create a wave that suits anyone from beginner to pro level, and can be adjusted easily for everyone in between.

“This project has unlimited potential to add to surfing. I’d like to see this be a sort of default wave for when the surf in the ocean isn’t good, as well as a platform to help anyone advance from the level they’re at quickly and easily in a safe environment. Our technology will allow everyone, no matter their age or skill level, to have a rewarding surfing experience.”

[Get rid of costly cable/satellite bills!]

A state-of-the-art research lab in Los Angeles houses a working model of the circular wave pool. A team is readying to develop, market, license and sell KSWC’s patentable wave-generation control technologies to promote surfing, according to the release.

So what does this mean? Don’t expect Wave Land to be built in a neighborhood near you anytime soon. But if you want to invest in one or build one, go to Slater’s website. Oh yeah, that’s not built yet.

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Photo of Slater via
Thanks to the Outside Blog for the tip!

Other interesting posts on Outdoors 720:
Red Sea shark attacks: One victim thought it was a dolphin
Skateboarding speed record comes from corn
Surfing legend Kelly Slater gets a bronze statue
Lindsey Vonn impersonates Sharon Stone for ESPN The Magazine
Shark attack on marlin caught on video


  1. A wave peeling forever around a little artificial pool island surrounded by restaurants and businesses sounds tragically boring. Tv events? Olympics? So wrong.

  2. its like if the flowrider werent stationary.... we dont need any more gimmicks, sorry slates

  3. Come visit us in Ohio when we open the first one. Just remember to make a reservation if you plan to surf and not just stand there.

  4. Slater is not going to build a small wave machine like at Schliterbaun in Texas. He is going to build one that is bigger than the model in Cali. What his vision is, is building this bigger than live circular pool that constantly breaks, w/ the ability to take it up or down a notch. On the outside of this idea, he plans to build a water park resort. Disney and others have done this, so why not him? The concept is bigger than most think. is a another venture that the family is undertaking w/ every type of outdoor sport you can imagine. Water parks are packed every summer. I applaud him and his vision, and he does has a vision, not just an idea.

  5. Bring it on Kelly or anyone else that can pull this off. This will no doubt piss off some of the the supposed "purests" of the sport. But it's time that technology is able to deliver the surf experience inland and when surf conditions in the wild are not favorable. I just hope that the cost of riding these man -made waves is not too extreme or it will become like elete only sport!

  6. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thanks for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

  7. These things are very important, good think so - I think so too...
    mason soiza


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