You get what Strongbow staged recently to mark the start of summer in Australia: A bunch of surfers wearing neon-lit wetsuits surfing on neon-lit surfboards in the dark, with fireworks going off behind them.
See the spectacle, entitled Strongbow Neon Night Surfing Bondi, right this way...
Strongbow, incidentally, is a "crisp, premium imported cider from the U.K. which delivers maximum refreshment in an authentic, traditional English recipe."
It also delivers neon-lit surfers surfing in the Australian night.
If you're interested in more details, here is Strongbow's description of the surfing video (and the unique promotion of its alcoholic beverage):
To mark the start of summer, Strongbow joined forces with legendary surfing filmmaker Jack McCoy (Endless Summer II), Bali Strickland and Eugene Tan (Aquabumps) to capture Australia's largest glow in the dark surf attempt at Bondi Beach. On summer's eve, 17 Strongbow surfers descended on Bondi Beach in custom made glow-in-the-dark surfboards and wetsuits as an official "welcome to summer" for Strongbow. Channel 10's Bondi Rescue lifeguards, Corey Oliver and Andrew Reid, were among the surfers taking part. Hundreds of onlookers lined the beach and the Bondi Icebergs balcony to catch a glimpse of the spectacle.Cheers! Oh, and a reminder not to drink and surf.
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